Top 6 AI Predictions and Trends for 2024

Heena Purohit
7 min readDec 27, 2023

To say that 2023 has been a transformative year for AI would be an understatement. We witnessed relentless innovation, surprising breakthroughs, and new AI products coming in so fast it’s been hard to keep pace.

Now, as we stand on the brink of 2024, it’s time to ponder what the next year holds for AI. If the breakneck pace of 2023 has taught us anything, it’s that nobody can predict precisely what lies ahead. But we can start with examining the top 3 trends and key drivers from this year which will continue in 2024:

1. More businesses experimenting with GenAI, but there’s a big gap to production

A Gartner survey in 1Q’23 showed that 70% of organizations were purely investigating GenAI and only 4% had gone live with GenAI solutions. But when the same questions were asked in 3Q’23, 45% were piloting or experimenting, and another 10% had gone live with GenAI solutions. This is a testament to the rapid investment being made in AI, and the pace of adoption and scale.

2. Moving beyond the hype: It’s time to get real

We’re starting to see the big burst of excitement surrounding GenAI start to stabilize, and businesses and investors have started becoming practical again. Organizations will focus…

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Heena Purohit

Product Leader @IBM Incubation Lab. LinkedIn Top AI Voice. On a mission to improve the AI gender diversity gap. Outside work, I can be found petting random dogs